What the Google Penguin 4.0 Update Means for You
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. The use of black-hat techniques by a select number of them is also common. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. That is why you will hear of search engine updates every once in a while. Here is a look at what the latest updates by search engines mean for you.
A site that uses spammy links will suffer immediate penalties, which is unlike in past instances where the adverse consequences of applying black-hat techniques took some time. The converse situation also leads to instant rewards for your website as you may notice that you have moved a few spaces higher in search engine result pages (SERPs).
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.
In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. So, if you only had used prohibited techniques on certain pages, the corrective action needed does not involve a lot of work.
The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.
The use of great content will help you get higher rankings with the updates. Remember that content is not just text but videos and images as well. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.