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A Guide to Email Verification More and more businesses are adopting the use of email communication to drive their marketing campaigns to several customers at the same time Businesses get the email addresses of the clients by requesting from them once the clients visit their websites. In general cases, the clients can provide genuine email addresses if they are trustworthy clients. However, this is not always the case since at times the clients may fail to provide valid email addresses and this clutters your email list. In a case where an email list contains invalid email addresses, sending of campaigns will always fail due to unresolved destination errors. Putting this error to a check is not easy. Although the error cannot be easily corrected, it can be prevented by ensuring that clients submit valid addresses. The simplest way to validate a client’s email address is to use websites that have the capability for checking the input that the user gives during subscription. Web development tools are available for website owners who want to add extra validation features on their websites. This is the first and the easiest step of validating what addresses go to your email list.
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The above step is the most elementary but it should be noted that on its own it is not satisfactory for verifying the authenticity of an email address. This is because there are spam bots which are able to send information that looks exactly like email addresses but in the actual sense the data is meant to corrupt your email list In such a scenario, sending emails to such lists will permanent fail with errors that the addresses do not exist. Due to this, there is a great need to validate the authenticity of an email address. Email address verifiers are available and these can be incorporated into your website on top of the above features to assert the genuineness of an email address given by the client.
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Email verification software usually send an actual email to the given address to ascertain that it exists before it can start receiving marketing campaigns. The client will be needed to follow a link that will be sent to their email addresses for them subscribe for the marketing campaigns. Some verification software also send test email address to the input email address to check the authenticity of the supplied email address. Here, the emailer will be polling the receiver for a successful handshake between the sender and the receiver of the test email sent. As soon as the sender is satisfied that the delivery of the email was done, they proceed to add the email on the mailing list so that the client starts receiving email campaigns.